However, The Traveler is one of many playable characters who are interchangeable. The main character, The Traveler, goes on an adventure to find the lost twin, guided by Paimon, a cute cartoon-like creature. Players can choose between playing as a male or a female twin, while the other one gets captured. The background story is quite interesting – twins are battling a mysterious god. It stirs up that child-like excitement and a sense of wonder. When I started playing Genshin Impact, it was instantly clear this game was very special. However, while Genshin Impact was inspired by this game, it’s much more than a mere clone.

Some even say it’s a Breath of the Wild clone. Many compare it to Legend of Zelda: Breath of the Wild – both are open-world adventure games, have a similar gameplay and art style. Furthermore, this game belongs to the action RPG genre and it is an open-world game. On both Google Play and App Store, Genshin Impact is categorized as an adventure game. Plus, the game you get on PC or consoles is pretty much the same one you get on mobile, which is quite an achievement. What’s unique about Genshin Impact is that it was released on all platforms – for free. Published in September 2020, it has already surpassed many top mobile games. Genshin Impact is a new mobile game from a Chinese developer miHoYo. Let’s dive right in! About Genshin Impact Get 3 days of free access to all features as well as 10% off AppMagic by clicking on this link. Unless otherwise stated, data in this article comes from AppMagic, a leading mobile app intelligence platform. I have also included some statistics and tips for game developers at the end. In this article, I’m dissecting Genshin Impact ASO and user acquisition strategies to find out the secret behind its rapid success. I’m talking about Genshin Impact, a mobile game that has taken the world by storm.

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